Category Archives for "Marketing Strategies"
Building Back Links the RIGHT Way While Keeping Google Happy Answering the Age of Question of “How Do I Build Back Links Without Going Black Hat?”… (Guest Post by Felix Tarcomnicu ) Despite the tighter regulations imposed by search giants ( particularly Google ), on the use of back links, building those links remains a […]keep reading
Promote An Event Without Breaking the Bank Lots of great events but without a budget to promote? Don’t worry, use what you have! By Laura Andrews Chances are- if you build your business by attracting guests OFFLINE as well as on, you’ve at one point or another spent time looking for ways to promote an event (events?) on a budget. […]keep reading
Partnership Marketing: Cross Promotion that makes sense for everyone involved “Strategic Partnerships”. It’s one of those terms that corporate folks throw out in the same breath as “Drinking the Kool-Aid” or *sigh* “Giving 110%”. When it’s actually used in the correct context, it’s a powerful concept. When it’s used the way MOST people use it […]keep reading
Making sure your loyalty program is creating loyal customers By Laura Andrews Loyalty programs are twofold. They are a great way to keep your customers engaged and at the same time, a great way to acquire customer information. So why use one? Here’s why. With a loyalty program you can: Acquire new customers and […]keep reading
Long Sales Cycles Killing Momentum? Marketing Automation Strategies Will Keep Things Fresh… One of the biggest challenges facing Travel/Tourism/Hospitality Industry businesses in today’s online-driven world isn’t simply getting the attention of travelers- it’s about KEEPING that attention when those travelers are still in the research and comparison phase. Pay-Per-Click, banner ads, media buys, and traditional mailers […]keep reading
Marketing Your Travel Business the Mobile Marketing Way The Screens May Be Small, But the Benefits Are HUGE! Not a week goes by where someone doesn’t ask us about Mobile. It seems like it’s the #1 priority for business owners and managers these days, though ironically, most of them are completely unaware of why […]keep reading
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