Category Archives for "Travel Marketing"
Promote An Event Without Breaking the Bank Lots of great events but without a budget to promote? Don’t worry, use what you have! By Laura Andrews Chances are- if you build your business by attracting guests OFFLINE as well as on, you’ve at one point or another spent time looking for ways to promote an event (events?) on a budget. […]keep reading
Follow Up Marketing: Keeping Guests Engaged AFTER They Visit Out of sight, out of mind? Not necessarily! By Laura Andrews Keeping a visitor readily engaged with your organization or product may seem impossible and daunting, but the art (and necessity of “Follow Up Marketing” doesn’t have to be that way. Small changes in your marketing plan […]keep reading
Making sure your loyalty program is creating loyal customers By Laura Andrews Loyalty programs are twofold. They are a great way to keep your customers engaged and at the same time, a great way to acquire customer information. So why use one? Here’s why. With a loyalty program you can: Acquire new customers and […]keep reading
Long Sales Cycles Killing Momentum? Marketing Automation Strategies Will Keep Things Fresh… One of the biggest challenges facing Travel/Tourism/Hospitality Industry businesses in today’s online-driven world isn’t simply getting the attention of travelers- it’s about KEEPING that attention when those travelers are still in the research and comparison phase. Pay-Per-Click, banner ads, media buys, and traditional mailers […]keep reading
Marketing Your Travel Business the Mobile Marketing Way The Screens May Be Small, But the Benefits Are HUGE! Not a week goes by where someone doesn’t ask us about Mobile. It seems like it’s the #1 priority for business owners and managers these days, though ironically, most of them are completely unaware of why […]keep reading
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